My process

Onboard Meeting

First step on the path to your new brand it to meet either in person or via video call to get a feel for who you are and what your business and project look like.

Assuming you’re happy with this and the quoted price for the project (which I’m confident you will be), I’ll send a project summary, and invoice for a 25% deposit.

Once that is signed off on and paid, your project will be officially booked and we'll get right into it.

Brand Strategy

Brand identity is much more than just a logo. Before we get creative with the look, we need to understand your business and identify key items such as:

  • Your values

  • Target audience

  • Your vision for the future

  • Brand voice

  • Your mission

This will give us a great foundation and allow us to make decisions on where the visual direction should go in order to appeal to the appropriate audience and portray your business in the best way we can.

Designing begins

Now that we have the foundations of your brand established, it’s time to turn the planning into reality!

I will take all the information we’ve gathered and use it to create 3 initial concepts with accompanying visual elements which I’ll then present.

Once you’ve had a chance to look over the options, you’ll send me any feedback and we’ll begin revision rounds as necessary.

We have lift off!

Once final approval has been received on all design elements and processing payment, I will package up and transfer all files to you. I’ll provide your files in a wide range of formats and colors that will be suitable for any web and print formats you might need as well as a brand guide if required.

Now you’re ready to show your new branding to the world!