Swallows and Swallows Racing were developed as complementary brands that share a common visual language while addressing distinct audiences and purposes. At the heart of both identities is a pared-back emblem comprising clean lines and a strong, single-directional mark that aimed to convey speed, precision, and confidence—qualities that serve the technical expertise of Swallows and the performance-driven spirit of Swallows Racing alike.

Together the brands form a coherent family: Swallows Specialist stands for trusted expertise and service, Swallows Racing for performance and spectacle. Shared elements allow both identities to sit together on joint assets without visual conflict, while colour and typographic treatments give each the distinctive voice needed to communicate to their respective audiences.